“Slop” was named Merriam-Webster’s 2025 word of the year, and it’s flooding the feeds where brands are spending the most. As the cost of attention climbs, the content driving performance is often unpredictable—ranging from bizarre and unverified to outright synthetic. So what happens when the algorithm rewards what brands can’t control? 

Join this session as brands and agencies unpack how they’re redefining suitability, rethinking adjacency, and building smarter safeguards without sacrificing results. Expect candid perspectives and practical strategies to buy media more intentionally in a feed that’s only getting messier.